Established in 1707, Fortnum & Mason is not just a store; it’s a living piece of British heritage and an enduring symbol of luxury. Located in the heart of Piccadilly, London, this legendary establishment has enchanted visitors for centuries with its unparalleled service, exquisite goods, and a legacy that resonates with history. Whether you're a loyal customer or a curious traveler, stepping into Fortnum & Mason is an experience like no other—a blend of heritage, opulence, and modern sophistication.

A Legacy Rooted in Excellence

From Modesty to Majesty
Fortnum & Mason's origins trace back to humble beginnings when William Fortnum, a royal footman, partnered with his landlord, Hugh Mason, to create a small grocery shop. Over three centuries, it has evolved into a globally recognized hallmark of British excellence, famed for its gourmet foods, luxurious hampers, and world-class teas.

Its longstanding association with the British royal family has earned it a reputation as the "Royal Grocer," underscoring its commitment to premium quality. Holding two royal warrants, Fortnum & Mason continues to serve as a bridge between tradition and innovation, offering a truly regal shopping experience.

A Destination Like No Other

The Jewel of Piccadilly
The flagship store at 181 Piccadilly is a landmark in itself. With its grand façade and a captivating clock that chimes every hour, the building welcomes visitors into a world of elegance. Inside, the store is a feast for the senses, with opulent interiors, delicately arranged displays, and aisles brimming with treasures.

Fortnum’s renowned food halls are a highlight, featuring delicacies from all corners of the globe. From handcrafted chocolates and signature Scotch eggs to rare teas and exquisite wines, every item is a masterpiece. Beyond food, the store offers luxurious homeware, unique gifts, and indulgent beauty products—all reflecting timeless craftsmanship.

A Celebration of Quality and Artistry

Where Every Detail Matters
Fortnum & Mason takes pride in curating products that exude excellence. Each item, whether a perfectly blended tea or an artisan-made biscuit tin, undergoes rigorous scrutiny to meet the highest standards. Signature items like Fortnum’s hampers are carefully assembled to create memorable culinary journeys.

Its culinary excellence extends to its restaurants, including the Diamond Jubilee Tea Salon, where traditional afternoon tea is elevated to an art form. Every bite tells a story of dedication, quality, and the pursuit of perfection.

Creating Connections Through Taste

A Hub for Food Enthusiasts
Fortnum & Mason is more than a shopping destination—it’s a vibrant community for connoisseurs. The store regularly hosts tasting events, masterclasses, and workshops where visitors can explore the world of fine food and drink. From discovering rare ingredients to learning the secrets behind the perfect cup of tea, these experiences deepen the bond between Fortnum & Mason and its patrons.

Sustainability with Style

Ethics in Every Step
Sustainability is woven into the fabric of Fortnum & Mason’s operations. The store is committed to sourcing products responsibly, ensuring fair practices across its supply chain. From championing sustainable farming to implementing waste-reduction initiatives, every aspect of its business reflects an unwavering commitment to environmental and social responsibility.

Fortnum’s iconic wicker hampers are a prime example of its eco-conscious approach. Designed to be reusable, these hampers are both elegant and sustainable, embodying the store’s vision of luxury with a conscience.

An Icon of British Tradition

Experience the Extraordinary
Fortnum & Mason isn’t just a place to shop—it’s a journey through British history, culture, and gastronomy. Whether you’re savoring a cup of their exclusive Royal Blend tea, marveling at the grandeur of its interiors, or learning the art of crafting gourmet meals, every moment at Fortnum & Mason is steeped in tradition and delight.

For those seeking a truly unique experience, a visit to this legendary store is a must. Explore its timeless charm, discover the finest products, and immerse yourself in the world of Fortnum & Mason—a quintessential celebration of luxury and tradition in the heart of London.

Whether it’s your first visit or your fiftieth, Fortnum & Mason promises to leave you inspired, indulged, and coming back for more. Rediscover the art of fine living at this timeless institution.